In 2000, we traveled the world, asking hundreds of people in 29 countries just one simple question:

  What Is The Most Important Thing in Life?  

Here are 200 answers from 200 different people

And Here is our documentary film of our journey

But you can get higher-quality versions of the film (as your computer allows) by visiting us on YouTube at

Here's our most popular short video - with many thanks to John Lennon for his creation and to Yoko Ono for allowing us to use it: 



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